How to set up Amazon Kids+, FreeTime profiles, age filters and the parent Dashboard on Kindle e-readers and Fire Kids tablets.
Amazon's Kindle e-readers and Fire Kids tablets are popular UK children's devices. Both use Amazon Kids (previously FreeTime) — a free service that builds a separate, locked child profile on the device. With an optional Amazon Kids+ subscription, the child gets access to a curated library of age-banded books, videos, apps and audiobooks. Parents manage everything from the Parent Dashboard, accessible at parents.amazon.co.uk.
Amazon Kids profile
Device: Settings > Profiles & Family Library > Add a child profile | Web: parents.amazon.co.uk
The child profile shows only content the parent has approved. Setting an accurate date of birth lets Amazon apply age-appropriate filters from Amazon Kids+.
Amazon Kids web browser
Parent Dashboard > Child profile > Web Browser settings
By default, Amazon Kids includes a web browser limited to thousands of pre-approved kid-safe sites. You can disable it entirely or restrict it to a custom whitelist.
Daily goals and time limits
Parent Dashboard > Child profile > Daily Goals & Time Limits
Fire Kids tablets can require a child to hit a reading or educational goal before unlocking videos and games — a uniquely useful Amazon feature.
Parent profile lock
Device: Settings > Parental Controls > PIN
The PIN prevents the child switching from the kids profile to the adult profile, where they could access the full Amazon store, the standard browser, and Audible.