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Important

Your Child Wants Instagram

How to set up Instagram and Reels safely for a teen, what "Teen Account" actually does, and what to say if you say no.

What might be happening

Your child wants Instagram, usually because their friend group is sharing photos there or because they want to follow specific creators, sports stars or musicians. The official minimum age is 13. Instagram now places under-18s into a default "Teen Account" with tighter settings, but younger children with fake birthdates miss those protections.

How serious is it?

Instagram's biggest risks for teens are body-image and mental-health content served through Reels and Explore, direct messages from strangers, and the slow leak of personal information through stories and tagged locations. Most of these can be reduced with the right setup. The harder problem — what the algorithm shows them once they engage with sensitive topics — needs ongoing conversation, not just one settings session.

What to do first

1

Step 1

Ask what they want from Instagram: posting, following friends, following creators, or all three. The answer changes how you set it up.

2

Step 2

If under 13, decline and explain Instagram's own rule. If 13+ and you agree, set the account up together using their real birthdate so Teen Account protections apply.

3

Step 3

Set the account to Private before they follow anyone. Walk through who can follow them, message them, and tag them.

4

Step 4

Turn off Reels and Explore suggestions where possible, and use "Not interested" aggressively in the first week to train the algorithm away from sensitive content.

5

Step 5

Agree no Instagram in the bedroom overnight. The night-time scroll is where most of the body-image and comparison harm happens.

What to say

Phrases that help

  • "You can have Instagram. We're going to set it up together so it shows you what you actually want to see, not what makes you feel bad."
  • "If a stranger messages you, even just to say nice things about a photo, that's a screenshot-and-show-me moment. Not a you-did-something-wrong moment."
  • "Most of what you see is curated. People post their highlights. You're not seeing their real life."

Settings to check

  • Instagram app → Settings → Account privacy: Private.
  • Settings → Messages and story replies: Friends/Followers only. Message requests from non-followers off.
  • Settings → Suggested content / Sensitive content control: set to "Less" or "Most restricted".
  • Settings → Tags and mentions: Manual approval before tags appear on your child's profile.
  • Instagram Family Centre (via the Meta Family Centre): link to your account to see who they follow, follow them, and time spent on the app.

When to escalate

If an adult is messaging your child sexually, asking for images, or pressuring them to move to another app, screenshot and report to CEOP (https://www.ceop.police.uk). For sustained bullying through comments or DMs, report in-app and contact the school. If your child is in immediate danger, call 999. NSPCC helpline 0808 800 5000 if you want to talk through a non-urgent concern.

Read next

Frequently Asked Questions

Last reviewed: 2026-05-17 · This page is educational guidance, not a substitute for emergency services, safeguarding professionals, or legal advice.

This is practical educational content to support families. For case-specific concerns about a child's safety, contact the NSPCC helpline on 0808 800 5000 or your local safeguarding team.