Catfishing
When someone creates a fake online identity to deceive others, often using someone else\'s photos and a made-up name.
Catfishing is when someone creates a fake online identity, often using another person's photos and a made-up name, to deceive people and build trust under false pretences.
In plain English
When someone creates a fake online identity to deceive others, often using someone else\'s photos and a made-up name.
Why it matters
Catfishing is a common tactic in grooming, sextortion, and romance scams targeting young people. Fake profiles can pass casual checks because images and details are copied from real accounts. Helping children spot inconsistencies, ask for video calls, and refuse to share intimate images with anyone they have not met in person reduces risk.
Related
Risks and topics
Frequently Asked Questions
This is practical educational content to support families. For case-specific concerns about a child's safety, contact the NSPCC helpline on 0808 800 5000 or your local safeguarding team.
Last reviewed: 2026-05-17