In-app purchases
Purchases made within an app, often for virtual items, extra features, or game currency. Children can spend real money without realising it if purchases are not restricted.
In plain English
Purchases made within an app, often for virtual items, extra features, or game currency. Children can spend real money without realising it if purchases are not restricted.
Why it matters
Unexpected charges are a common source of family conflict and financial loss. Many free games are designed to nudge children into spending. Switching on purchase approvals and using prepaid balances keeps spending visible.
Related
Risks and topics
This is practical educational content to support families. For case-specific concerns about a child's safety, contact the NSPCC helpline on 0808 800 5000 or your local safeguarding team.
Last reviewed: 2026-05-17