Amazon Prime Video Parental Controls
How to set up Amazon Prime Video parental controls — including profiles, PIN locks, purchase restrictions, and content ratings — to manage what your child watches.
Official age
0+
We recommend
6+
Developer
Amazon
Risks
3
Overview
Amazon Prime Video is a video streaming service included with Amazon Prime membership. It offers films, TV series, and original Amazon productions. Unlike Netflix, Prime Video also includes a marketplace for purchasing or renting additional content and add-on subscription channels. This means in-app purchases are a notable additional risk beyond content maturity. Amazon provides parental controls including profiles with viewing restrictions, purchase PINs, and a dedicated Amazon Kids+ subscription for children's content. Controls are spread across several settings areas, which can make initial setup more complex than some competitors.
How children use it
Children use Prime Video to watch films and series, including children's originals. Teenagers may browse the full catalogue or watch through a shared family account. The add-on channel marketplace means children with account access can potentially sign up for or rent additional content. Alexa integration on Amazon devices can allow voice-controlled playback.
Main risks
Recommended privacy settings
Parental Controls — Content Rating PIN
Location: Account → Parental Controls → Set a PIN for content ratings
Set to: Set a PIN for content above the appropriate maturity rating
A PIN prevents playback of content above the chosen maturity rating. Set this to the appropriate level for your child's age and ensure the PIN is not shared with children.
Purchase and Rental PIN
Location: Account → Parental Controls → Purchase Controls
Set to: Enabled — require PIN for all purchases
Requiring a PIN for purchases prevents children from renting films, buying content, or signing up to add-on channels without your knowledge. This is particularly important given Prime Video's integrated marketplace.
Amazon Kids Profile
Location: Account → Household & Family Library → Set Up Amazon Kids
Set to: Use for under-12s
Amazon Kids creates a restricted profile with age-filtered content. Amazon Kids+ (a paid add-on) provides a curated library of children's content with no adverts and parental usage controls including time limits.
Parent actions
Set a purchase PIN immediately to prevent accidental or deliberate in-app purchases, rental of films, or sign-ups to add-on channels
Time: 5 minutes
Set a content rating PIN and create an Amazon Kids profile for children under 12
Time: 15 minutes
Review viewing history periodically via Account → Watch History to check for content above your child's appropriate age range
Time: 10 minutes monthly