Spending Real Money in Games and Loot Boxes
A child-friendly guide to how games get you to spend real money — including loot boxes — and why it's always best to ask a grown-up first.
Coins, gems, and loot boxes cost real money. Always ask a grown-up before you buy anything in a game.
Lots of games are free to start, but then ask you to spend money on coins, gems, skins, or 'loot boxes'. It is easy to forget that this is real money — the same money your family uses for food and bills. Here is how games try to get you to spend, and how to stay in control.
Game money is real money
When a game asks you to buy V-Bucks, Robux, gems, or coins, you are spending real money — even though it doesn't feel like it. Games use bright colours, timers, and 'special offers' to make you want to buy quickly. Knowing that the pretend coins cost real pounds helps you stop and think before you tap 'buy'.
Loot boxes are a bit like a lucky dip you pay for
A loot box is a surprise box you open to get a random item — but you do not know what is inside until you have paid. Sometimes you get something good, and sometimes you do not, which makes you want to keep trying. That 'keep trying' feeling is designed on purpose, and it can make you spend a lot without meaning to.
Always ask before you buy
Before spending anything in a game, always ask a parent or carer. It is a good idea for grown-ups to set up a password or 'ask to buy' setting so purchases need their okay. If you ever spend money by accident, tell a grown-up — you will not be in trouble, and they can often get the money back.
If you ever need someone to talk to, you can call Childline for free on 0800 1111.
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Last reviewed: 2026-07-29